Monday, 16 September 2013

Expert On-Page Optimisation Tips For Winning SEO – Part:2

Traditionally SEO for any kind of a website is divided into two main phases of on-page optimisation and off-page optimisation. Both of these points together covers what it requires to bring any website up to the organic ranking page and generate traffic for targeted keywords. With the constant changes into to crawler pattern and updating in Google algorithm, on-page SEO has gain more and more momentum compare to the past. It includes many parameters to consider for making a website fruitful and spider friendly. To make it continue from the earlier post, further important parameters for on-page SEO are mentioned below.

Source: SEO Ahmedabad Company - Brand Core Media

On-Page Search Engine Optimisation
On-Page Search Engine Optimisation



1. Content With Rich Description and Targeted Keywords: 

Content Writing For On-Page SEO
Content Writing For On-Page SEO


Content is considered the most important parameters to bring your website up-words for targeted keywords. User friendly content with proper amount of keywords and informative details not only helps visitors to get clear details from your website but also makes your website trustworthy from search engine point of view. It is also important to have a content added on a regular basis like blogs, testimonials, customer reviews, forums, news and articles and live social media feeds to make your site fresh.      

2. Anchor Text:

Anchor Text For On-Page SEO
Anchor Text For On-Page SEO


This is an important factor to generate internal navigation from a page to page. It is done with the word or phrase that you use as a targeted keywords and drive the crawler and visitors from one page to another page related that topics. It improves the internal navigation standards and makes it easy for Google to reach to all of your page and post. 

3. Social Media Integration: 

Social Media Integration For On-Page SEO
Social Media Integration For On-Page SEO


This one is amongst the latest versions of on-page SEO techniques. It makes easy for people to follow your organization on social media and also share it with others to bring more traffic. Having such thing on your website might not be a immediate booster of ranking but it surely creates positive feel around your website and sends more traffic from peer group. 

4. Removing Broken Links: 

Removing Broken Links For On-Page SEO
Removing Broken Links For On-Page SEO


Such links diverts your traffic to 404 pages mostly due to human error of creating website and making internal linking through top navigation or anchor text. Keeping track of such links and rectifying it makes crawling and indexing easy for your website for your visitors as well as for Google. You can find this error in your Google webmaster tool and it should be checked on a regular basis to maintain good health of the website. 

5. Bespoke Product / Service Description: 

Product Description For On-Page SEO
Product Description For On-Page SEO


It would be a much harmful for using product or service description from direct service provider, manufacturer or reseller. Simply above the everyone it needs to be unique first. Make it fresh and loaded with useful information. Make it more users friendly rather than making it for spiders. Such description on your website makes users to buy product or service from your website with confidence. 

6. 301 Redirects: 

301 Redirect
301 Redirect


This is a great way to make your website more lean and clean. By optimising 301 redirection you can remove duplicate pages, duplicate content that is generated via URL parameters and CMS query string. It makes more simple for search engine to find content on your website and prioritize pages for targeted keywords.

These are some of our basic tools as a SEO Ahmedabad Company that we consider while optimizing any website. There are many other on-page optimisation techniques that we will discuss in upcoming blog post.